Aframe
2009 - 2016 · Head of User Experience
As employee #1, I built the prototype with the founder. With funding secured, I then designed the product, hired the team and led front end engineering.
The problem
Professional video production was a series of silos. Productions had to move through them in series, increasing time and cost. Storage cards were physically moved around the world between each stage because of the enormous file sizes involved. The whole process was fragile and expensive.
The product
We created a SaaS service where video productions could upload their raw footage in a variety of esoteric formats and have them accessible to anyone with a web browser. Continuity could work from the office, producers could review international shoots' rushes from LA and editors could cut with manageable files before onlining the original high res. Later, we pioneered professional editing with cloud-backed storage in partnership with Adobe.
My role
- Half of the two-person team that built the initial prototype that was used to raise a seed round.
- Defined the problem via interviews and ethnographic research.
- Participated in sales meetings both as technical pre-sales and as product research.
- Owned UI design and lead the development.
- Hired the engineering team.
- Mentored junior engineers.
- Hired the engineering team.
- Mentored junior engineers.
Impact
Took the idea from zero to one, raising an angel round.
Used on Game of Thrones, Black Mirror and the ATP World Tour.
Quotes
"A sexy Vimeo!" Sky
"The interface is totally comprehensive, especially for a non-tech guy, such as myself." Merideth Productions
"You guys have created a really beautiful web application that is really simple and easy to use." Apple
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